If you’ve ever wondered what vegans actually eat or assumed it’s all salads and sad tofu – I’m here to gently prove you wrong. 

Whether you’re halfway to vegan, just starting to experiment or simply curious, I thought I’d share a full week of what I really eat as a plant-based eater. No filters, no fancy food styling, just the stuff I genuinely eat day to day. 

Spoiler: it involves crisps, biscuits and a fair amount of Weetabix. 

• I’m not much of an early riser so weekday breakfasts are quick and easy, and weekends are when I get to slow down with a proper brunch 

• Snacks? Yes please. I’m a grazer – usually fruit (lots of apples and bananas), a handful of nuts, and more biscuits than I’d like to admit 

• I love cooking once and eating twice. Leftovers are lifesavers when lunch rolls around 

• My partner has introduced me to some incredible naturally vegan Indian dishes which I now make regularly (like Poha and Tofu Bhurji – both featured below!). There are so many naturally vegan dishes to explore from other cultures – proving that this way of eating isn’t anything new! 

Let’s get into the food… 

Monday 

Breakfast: Weetabix with warm soya milk and a sprinkle of sugar 
Lunch: Meal Deal – Sainsbury’s VLT (vegan bacon, lettuce & tomato), Original Hula Hoops and a Dr Pepper 
Tea: Sweet and sour tofu with rice 

💬 A classic start to the week – sweet and sour tofu is super satisfying and perfect for leftovers. 

Tuesday 

Breakfast: Same again – Weetabix, warm soya milk, sugar 
Lunch: Leftover sweet and sour tofu 
Tea: Lentil spaghetti Bolognese 

💬 I bulk out the spag bol with carrots, celery and tinned lentils. Cheap, hearty and perfect for batch cooking. 

Wednesday 

Breakfast: Peanut butter on toast 
Lunch: Greek-style salad with tofu, olives, cucumber, tomato and dressing 
Tea: Stir-fry 

💬 Stir-fries are great for using up stray veg. Chuck in tofu, garlic and soy sauce and you’ve got dinner in under 15 minutes. 

Thursday 

Breakfast: Marmite on toast (yes, I’m a fan!) 
Lunch: Leftover spag bol 
Tea: Tofu Bhurji with naan 

💬 Tofu Bhurji is one of my absolute favourites – it’s like a spiced scrambled tofu and so flavourful. Big thanks to my partner for introducing me to this one. 

Friday 

Breakfast: Weetabix (you’re sensing a theme, right?) 
Lunch: Leftover Tofu Bhurji 
Tea: Bangers and mash with onion gravy 

💬 Plant-based sausages have come a long way, and the Richmond ones are a staple in our house. I pair them with buttery mash and rich onion gravy – the ultimate comfort food. 

Saturday 

Brunch: American-style pancakes topped with banana and strawberries 
Tea: Beans alla vodka with garlic flatbread 

💬 A quiet weekend = brunch time! Pancakes are a once-in-a-while treat and super easy to veganise. And yes, vodka in beans works – it’s creamy, tangy and perfect with garlic bread. 

Sunday 

Brunch: Poha (a spiced, flattened rice dish from India) 
Tea: Jacket potato with baked beans and a simple salad 

💬 Poha is a beautiful, light but comforting brunch dish. My partner makes it best, but I’m slowly learning. 

This was a pretty average week for me – nothing fancy, just good, comforting food with a mix of fresh and convenience ingredients. 

Being vegan (or even halfway there!) doesn’t mean reinventing your diet overnight. Most of my meals are built around familiar things: pasta, potatoes, rice and lots of veg. I just swap in plant-based ingredients and try to keep it simple and enjoyable. 

If you’re on your own plant-based journey, I hope this gives you some inspiration – or at least proves that you don’t need a spiraliser and a pantry full of superfoods to eat well. 

We hear it all the time from people who want to eat more plant-based:

“I’m not ready to give up cheese.” 

“I don’t even know where to start.”

“I don’t want to be a hypocrite.”

But here’s the thing – you don’t have to be perfect to make a difference. 

At Halfway Heroes, we believe progress beats perfection every single time. In fact, chasing perfection can be the very thing that stops people from making any change at all. 

Trying to do everything all at once – going 100% plant-based overnight, never slipping up, hitting every sustainability goal – can feel overwhelming very quickly. 

And when it gets hard that voice of doubt creeps in: 

“You’re not doing enough.”

“You’ve failed already.”

“Might as well give up.” 

That’s not helpful. And more importantly – it’s not true. 

The truth? Every single plant-based meal you eat cuts the dishes: 

🌍 Climate impact by half 

💧 Water use by half 

🐄 Impact on wildlife by half 

🌾 Land use by 74% 

You don’t need to do it all. You just need to do something. Start small, try things out, keep going. 

• Swapping oat milk into your morning coffee 

• Having a veggie stir-fry instead of chicken once a week 

• Trying a new plant-based recipe with your family 

• Slowly letting plant-based meals “crowd out” the rest 

None of that is perfect – but all of it is good. And when you stack those good choices up over time? That’s real change. 

You’re not alone on this journey, and you don’t have to have it all figured out. We’re here to support you, cheer you on, and remind you that doing something – even halfway – is already making a huge impact. 

So, ditch the pressure. Skip the guilt. And keep showing up, however you can. 

Because perfect is the enemy of good – and you’re already doing great. 

There’s a new villain in town – and this one’s flame-grilled.

In a bold and hilarious new stunt that’s turning heads across the UK, we’ve unleashed the ultimate showdown: a giant walking beef burger sprinting through Bristol, desperately trying to escape a squad of cape-wearing superheroes. It’s chaotic. It’s cinematic. It’s slightly absurd. And most importantly – it’s delivering a serious environmental message with a side of laughter.

Halfway Heroes is using creativity, comedy, and food to spark real climate action. We’re on a mission to get the public to go 50 per cent plant-based, and what better way to start than by chasing The Methane Menace through the streets?

Picture this: a peaceful afternoon in a bustling Bristol park is interrupted by the sudden appearance of an enormous anthropomorphic beef burger. It’s not long before our team of Halfway Heroes – dressed in bold superhero costumes, capes flying, masks on – give chase, weaving between shocked dog walkers and amused passers-by.

And yes, we filmed the whole thing.

The result is a fast-paced, funny, and unexpectedly thought-provoking short film designed to do one thing: start a conversation. Because let’s face it – people don’t expect climate messaging to come with a side of slapstick. But maybe they should.

In a media-saturated world, we wanted to do something different. Something memorable. Something that cuts through the noise and invites people to stop, laugh and then think.

Why is the beef burger the villain? Because it represents one of the most environmentally damaging foods on the planet. Beef production is a major driver of climate change, generating 22.6 kg of CO₂e per kilogram produced in the EU, alongside causing deforestation, biodiversity loss, and water pollution.

The burger may be ridiculous, but the data behind it is very real.

That’s where the Halfway Heroes campaign comes in. We’re not demanding perfection. We’re encouraging progress. Our mission is simple: ask people to make half their weekly meals plant-based and show them how delicious and impactful that can be.

It’s a small step – but one with a huge carbon-saving impact.

To bring the campaign to life, we’re hitting the road. The Halfway Heroes Tour will roll into five UK cities this summer, handing out hundreds of free vegan burgers and encouraging people to take the Halfway Hero Pledge.

We’ll be serving up food, facts, and fun – one city at a time.

This is a campaign rooted in positivity and possibility. It’s about empowering everyday people to be heroes in their own lives – not by doing everything, but by doing something.

And if that “something” starts with a burger, well… we think that’s a great place to begin.

📍 Check out tour dates and take the pledge to be a Halfway Hero here

📢 Watch the video and follow the fun on Instagram and TikTok @vivacharity

Because the planet needs saving – and you don’t need a cape to be a hero.