For Businesses

Join the movement to celebrate and promote restaurants, hospitality groups and institutions making plant-based dining more accessible. Whether you have just a small plant-based selection, half your menu is already plant-based or you have a dedicated plant-based menu, we’ll recognise, support and promote you – at no cost to you!

Viva! is the UK’s leading vegan charity, with 30 years of experience in promoting plant-based living and campaigning for a healthier and more sustainable planet.

We’ve become a trusted voice for those who want to make compassionate, informed choices about their food, and we’re dedicated to supporting the growth of plant-based businesses and initiatives. With extensive experience working with partners across the food industry, we help brands and restaurants, hospitality groups and institutions amplify their impact in the growing movement towards sustainable eating.

Building on the success of the 50 for Our Planet campaign, Halfway Heroes celebrates businesses that are leading the way in plant-based dining. Consumers are demanding more sustainable, healthy and plant-based options, and we’re here to celebrate and support you in meeting that demand.

• Promote Plant-Based Deals & Dishes: We’ll promote your plant-based menu, offers and deals to raise awareness, increase loyalty and drive footfall
• Free Support: Get featured on our website, social media and newsletters, reaching over one million engaged plant-based & plant-curious food lovers per month
• Consumer Visibility: 68 per cent of UK consumers are actively reducing meat consumption. Stand out and attract eco-conscious customers
• Flexible & Easy: No menu overhaul needed. We’ll promote the steps you’re already doing, and if you want to expand, we can help!
• Marketing & Recognition: Showcase your Halfway Heroes badge on your social media, website, and in your venue to highlight your commitment to sustainability and the planet
• Be Part of a Growing Movement: Join leading restaurants and food brands that are continuing to embrace plant-based dining and sustainability
• Tailored Support Options: Choose from free or custom promotional support packages (pricing TBC) for tailored marketing, menu development and consumer outreach when you create or promote a Halfway Heroes Special Dish or deal

1. Join the Halfway Heroes Movement: Sign up with a simple pledge “I Support Halfway Heroes” message
2. We Promote You: Your restaurant’s plant-based offer gets featured across our website, social media and campaign materials
3. Showcase Your Badge: Display your Halfway Heroes badge and attract eco-conscious diners
4. Access Additional Support: Opt for custom packages for tailored marketing, menu development, training and sustainability guidance (pricing TBC)

• Bronze (Starter Hero): At least one plant-based main and dessert on your menu
• Silver (On The Way Hero): At least 30 per cent of your menu is plant-based
• Gold (Halfway Hero): 50 per cent or more of your menu is plant-based
• Green (Planet Hero) 100 per cent of your menu is plant-based

No cost to sign up – just recognition for the great work you’re already doing!

Want to go further? Explore additional promotional and business support packages (pricing TBC).

• Environmental Impact: A single plant-based meal can reduce emissions by up to 50 per cent compared to a meat-based dish
• Demand for Plant-Based Food: 50 per cent of UK consumers want more vegan options on menus
• Increased Footfall: Restaurants with strong plant-based offerings are seeing the opportunity to increase loyalty and footfall

Simply reply “I Support Halfway Heroes” to this email or sign up below and get featured in our Halfway Heroes directory, social media and newsletters. Display your badge and proudly showcase your commitment to sustainability!

Join the movement today!

Viva!’s channels provide an unparalleled opportunity to connect with a highly engaged, eco-conscious audience:

• Social Media: Reach over 1,000,000 across our platforms (Instagram, Facebook and YouTube)
• Website: Reaching over 400,000 unique visitors monthly, including those seeking plant-based dining options and sustainability news
• Newsletters: Over 30,000 subscribers, with a 30 per cent average open rate, ensuring high visibility for campaigns and partnerships
• Events: Viva! engages with thousands of individuals each year through online and in-person events, including outreach events in major cities, food festivals and educational activities

By partnering with Viva!, you’ll gain access to a significant, passionate community committed to making positive change for the planet.