Making a shift in how you eat – even if it’s just 50 per cent – is a pretty big deal. You’re doing something positive for the planet, your health, and perhaps the animals too. And chances are, someone in your life has asked about it. 

Whether it’s family, friends, coworkers or strangers at a BBQ, talking about your plant-based journey can feel a bit… tricky. You don’t want to sound preachy or make it a debate – you just want to be honest about something that matters to you. 

So how do you have those conversations in a way that feels good and maybe even inspires others to try it too? 

preachy or make it a debate – you just want to be honest about something that matters to you. 

So how do you have those conversations in a way that feels good and maybe even inspires others to try it too? 

People connect to stories – so lead with yours. 

You don’t need stats or big arguments. Just speak from the heart: 

• “I wanted to do something that felt good for the planet.” 

• “I realised eating more plant-based helps reduce emissions, and that felt like a step I could take.” 

• “I just started trying new meals and realised I didn’t miss meat as much as I thought!” 

When your reason is personal and grounded, it’s easier for others to understand and relate to. 

One of the best parts about Halfway Heroes is that we celebrate progress, not perfection. You don’t have to be 100 per cent vegan to make a difference. 

Let people know: 

“You don’t have to go all-in. Even just cutting back helps. I’m aiming for 50 per cent – and honestly, even that feels like a win!” 

This makes it feel less overwhelming and more accessible – which can open the door for others to give it a go. 

Food is a great bridge. Most people don’t want a lecture but they do want a tasty sandwich. 

• Share your favourite new plant-based recipes 

• Offer to cook or bring a dish to gatherings 

• Recommend a great restaurant or ready meal you’ve loved 

Sometimes the best way to convince someone is just to feed them something amazing. Let the food do the talking. 

Not everyone will get it. Some people might make jokes or ask: “So… you just eat grass now?” 

Stay cool. Keep it kind. Maybe even crack a joke. 

“Pretty much! Fancy grass with sauce?” 
 

A bit of humour can take the heat out of a conversation and remind everyone it’s just food – not a moral battlefield. 

You’re not trying to convert anyone but you can gently invite them to explore something new. 

Try things like: 

• “If you’re ever curious, I’ve got an easy recipe I think you’d like.” 

• “We could try a plant-based place next time we go out – it’s surprisingly good!” 

• “There’s actually a challenge where people just aim for 50 per cent – want me to send you the link?” 

People are far more likely to try something when it feels like an open invitation, not an expectation. 

You don’t need to go deep into the stats unless someone asks. But if the moment feels right, it can be powerful to point out how meaningful small changes are: 

“Every plant-based meal saves water, land and emissions. I figured if I’m going to eat anyway, I might as well make it count a little more.” 

That simple idea – that small swaps can make a big difference – sticks with people more than any debate. 

You don’t have to be an expert. You don’t need to win an argument. Just sharing your experience – honestly, kindly and with a little curiosity – is more powerful than you think. 

You might be the reason someone else makes their first swap. 

You might be the first person who made this lifestyle feel doable and not scary. 

You might be the spark that helps someone rethink what’s on their plate. 

You’re not just eating more plants – you’re showing the world that there’s a kinder, more sustainable way to live. And that’s something worth talking about. 

So go ahead: speak up, smile and share your why. 

You never know who you’ll inspire next. 💚