We hear it all the time from people who want to eat more plant-based:

“I’m not ready to give up cheese.” 

“I don’t even know where to start.”

“I don’t want to be a hypocrite.”

But here’s the thing – you don’t have to be perfect to make a difference. 

At Halfway Heroes, we believe progress beats perfection every single time. In fact, chasing perfection can be the very thing that stops people from making any change at all. 

Trying to do everything all at once – going 100% plant-based overnight, never slipping up, hitting every sustainability goal – can feel overwhelming very quickly. 

And when it gets hard that voice of doubt creeps in: 

“You’re not doing enough.”

“You’ve failed already.”

“Might as well give up.” 

That’s not helpful. And more importantly – it’s not true. 

The truth? Every single plant-based meal you eat cuts the dishes: 

🌍 Climate impact by half 

💧 Water use by half 

🐄 Impact on wildlife by half 

🌾 Land use by 74% 

You don’t need to do it all. You just need to do something. Start small, try things out, keep going. 

• Swapping oat milk into your morning coffee 

• Having a veggie stir-fry instead of chicken once a week 

• Trying a new plant-based recipe with your family 

• Slowly letting plant-based meals “crowd out” the rest 

None of that is perfect – but all of it is good. And when you stack those good choices up over time? That’s real change. 

You’re not alone on this journey, and you don’t have to have it all figured out. We’re here to support you, cheer you on, and remind you that doing something – even halfway – is already making a huge impact. 

So, ditch the pressure. Skip the guilt. And keep showing up, however you can. 

Because perfect is the enemy of good – and you’re already doing great.