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Author: Rachel Higgins

Perfect Is the Enemy of Good: Why You Don’t Have to Get It Right to Make a Difference

Perfect Is the Enemy of Good: Why You Don’t Have to Get It Right to Make a Difference 

We hear it all the time from people who want to eat more plant-based:

“I’m not ready to give up cheese.” 

“I don’t even know where to start.”

“I don’t want to be a hypocrite.”

But here’s the thing – you don’t have to be perfect to make a difference. 

At Halfway Heroes, we believe progress beats perfection every single time. In fact, chasing perfection can be the very thing that stops people from making any change at all. 

Perfection Can Be a Trap 

Trying to do everything all at once – going 100% plant-based overnight, never slipping up, hitting every sustainability goal – can feel overwhelming very quickly. 

And when it gets hard that voice of doubt creeps in: 

“You’re not doing enough.”

“You’ve failed already.”

“Might as well give up.” 

That’s not helpful. And more importantly – it’s not true. 

Progress Is Powerful 

The truth? Every single plant-based meal you eat cuts the dishes: 

🌍 Climate impact by half 

💧 Water use by half 

🐄 Impact on wildlife by half 

🌾 Land use by 74% 

You don’t need to do it all. You just need to do something. Start small, try things out, keep going. 

Real Change Looks Like This: 

  • Swapping oat milk into your morning coffee 
  • Having a veggie stir-fry instead of chicken once a week 
  • Trying a new plant-based recipe with your family 
  • Slowly letting plant-based meals “crowd out” the rest 

None of that is perfect – but all of it is good. And when you stack those good choices up over time? That’s real change. 

A Note From Us 

You’re not alone on this journey, and you don’t have to have it all figured out. We’re here to support you, cheer you on, and remind you that doing something – even halfway – is already making a huge impact. 

So, ditch the pressure. Skip the guilt. And keep showing up, however you can. 

Because perfect is the enemy of good – and you’re already doing great. 

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The Methane Menace Is on the Run and Halfway Heroes Are in Hot Pursuit!

The Methane Menace Is on the Run and Halfway Heroes Are in Hot Pursuit!

There’s a new villain in town – and this one’s flame-grilled.

In a bold and hilarious new stunt that’s turning heads across the UK, we’ve unleashed the ultimate showdown: a giant walking beef burger sprinting through Bristol, desperately trying to escape a squad of cape-wearing superheroes. It’s chaotic. It’s cinematic. It’s slightly absurd. And most importantly – it’s delivering a serious environmental message with a side of laughter.

Halfway Heroes is using creativity, comedy, and food to spark real climate action. We’re on a mission to get the public to go 50 per cent plant-based, and what better way to start than by chasing The Methane Menace through the streets?

Behind the Stunt: Why We Made the Video

Picture this: a peaceful afternoon in a bustling Bristol park is interrupted by the sudden appearance of an enormous anthropomorphic beef burger. It’s not long before our team of Halfway Heroes – dressed in bold superhero costumes, capes flying, masks on – give chase, weaving between shocked dog walkers and amused passers-by.

And yes, we filmed the whole thing.

The result is a fast-paced, funny, and unexpectedly thought-provoking short film designed to do one thing: start a conversation. Because let’s face it – people don’t expect climate messaging to come with a side of slapstick. But maybe they should.

In a media-saturated world, we wanted to do something different. Something memorable. Something that cuts through the noise and invites people to stop, laugh and then think.

Why is the beef burger the villain? Because it represents one of the most environmentally damaging foods on the planet. Beef production is a major driver of climate change, generating 22.6 kg of CO₂e per kilogram produced in the EU, alongside causing deforestation, biodiversity loss, and water pollution.

The burger may be ridiculous, but the data behind it is very real.

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A Campaign for Action, Not Perfection

That’s where the Halfway Heroes campaign comes in. We’re not demanding perfection. We’re encouraging progress. Our mission is simple: ask people to make half their weekly meals plant-based and show them how delicious and impactful that can be.

It’s a small step – but one with a huge carbon-saving impact.

The Halfway Heroes Tour: Burgers, Pledges, and Planet-Saving Potential

To bring the campaign to life, we’re hitting the road. The Halfway Heroes Tour will roll into five UK cities this summer, handing out hundreds of free vegan burgers and encouraging people to take the Halfway Hero Pledge.

We’ll be serving up food, facts, and fun – one city at a time.

Join the Movement

This is a campaign rooted in positivity and possibility. It’s about empowering everyday people to be heroes in their own lives – not by doing everything, but by doing something.

And if that “something” starts with a burger, well… we think that’s a great place to begin.

📍 Check out tour dates and take the pledge to be a Halfway Hero here

📢 Watch the video and follow the fun on Instagram and TikTok @vivacharity

Because the planet needs saving – and you don’t need a cape to be a hero.

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Halfway Heroes Is Hitting the Road – And Bringing Burgers! 

Hold onto your buns because Halfway Heroes is going on tour! 

We’re hitting five major UK cities this summer with a mission: to feed the nation delicious plant-based burgers and show just how easy – and tasty – climate action can be. We’re serving up flavour, fun and free food to inspire people to be heroes for the planet – one bite at a time. 

What’s the Tour All About? 

The Halfway Heroes campaign is about encouraging people to go 50 per cent plant-based each week to cut their carbon footprint and protect the planet. Why? Because the science is clear: reducing meat and dairy is one of the most powerful things we can do to fight climate change. 

And the best part? You don’t need to go all in at once. This campaign is here to make that first step delicious, doable and even a little bit fun. 

Now, we’re taking this message on the road – and we’re not coming empty-handed. 

The Most Wanted Burger Is Coming to Town 

As part of the tour, we’re handing out delicious burgers – totally free, completely plant-based, big on taste and low on environmental impact. Each stop will feature 300 free burger tasters provided to us by THIS, so if you’re nearby, get there early! 

You’ll also meet our friendly street team (yes, there might be a giant burger), learn how simple it is to eat for the planet, and pick up some top tips and recipes to get started at home. 

Whether you’re vegan-curious, climate-conscious or just really hungry – this is your chance to get inspired, have fun and taste the future of food. 

Where We’re Going 

We’ll be popping up in: 

  • Bristol – 18 June 
  • Bath – 20 June 
  • Leeds – 23 June 
  • Manchester – 24 June 
  • Oxford – 26 June 

(Exact locations and times coming soon – keep an eye on our Instagram for updates!) 

Why We’re Doing This 

At Viva!, we know that big change starts with small steps. Not everyone is ready to go fully vegan, but a lot of people care about the environment – they just don’t know where to start. 

Halfway Heroes is here to break down barriers with uplifting, non-judgemental messaging and show that swapping just a few meals a week can make a meaningful difference. 

And what better way to start that journey than with a juicy plant-based burger in hand? 

Come Along – Be a Hero 

If you’ve ever thought about trying more plant-based meals – or know someone who has – this is the perfect time to dive in. We’ll bring the burgers. You bring the appetite. Together, we’ll show the UK that saving the planet doesn’t have to mean sacrifice. It can start with one amazing meal. 

Let’s be honest: the world needs heroes. And they don’t need capes – they just need good food and a bit of inspiration. See you on the road! 🌍🍔